HOW TO WIN PEOPLE AND GET THEM DOING WHAT YOU WANT!!!

There is only one way under the heaven to get anybody to do anything. Did you ever stop to think of it?Yes just one way!!

Of course ,you can make a man want to give you his phone by sticking a gun in his ribs,you can make an employee give you full cooperation by threatening to fire him and you can make a child do what you want by a whip.But all these crude methods have sharply undesirable repercussions. The only way I can get you to do anything is by giving you what you want.what do you want???
The deepest urge in human nature is the desire to be important. The few things almost every adult want is

- Health
- Food
- Sleep
- Money and things it will buy.
- Sexual gratification
- A feeling of importance

Almost all these wants are gratified except one longing,as deep,as imperious as the desire for food or sleep which is seldom gratified.it is what I call the desire to be great and important. Everybody likes a compliment. The desire for a feeling of importance is one of the chief distinguishing differences btw mankind and the animals. This desire makes you want to drive the best car,wear the latest styles and have the best gadgets.Do you know how much influence you can have if you can give people this feeling by honest appreciation?

We nourish the bodies of our children,friends and employees. But how much do we nourish their self esteem? We provide them with pizza, roasted beef and salary to give them energy but we neglect to give them kind words of appreciation that would sing in their memories for years like the music of the morning stars.Some people are so hungry and thirsty for appreciation that they will swallow anything just as a starving man can eat grass.Give honest and sincere appreciation and people will cherish your words and treasure them.

So,the only way to influence the other fellow is to talk about what he wants and show him how to get it.So tomorrow, when you try to persuade somebody to do something, before you speak pause and ask yourself "How can I make him want to do it"? That question will stop you from rushing in heedlessly to see people with futile chatter about our desires.Life is built in such a way that our minds have been programmed to understand the give and take system.if you give me money and I sell bread,definitely I will give you bread.

Its not enough to just threaten,or use whips for children. Influence is the power to affect and control.To gain this influence, create and arouse in the other person an eager want,appreciate and give him feeling of importance!!!He who can do this,has the world with him and he who cannot walks a lonely way!!!!